What do you love? - Archive May 2010

The last few articles dealt with managing your own business, and the "what if's" that will inevitably happen. Now it's time to talk about something more uplifting for your business.

I ran across this on CNN, and there is a great video story about Amish businesses. The 5 year failure rate is less than 5%, while the rest of the country struggles with at least a 50% failure rate.

Here is the article: http://money.cnn.com/2010/05/04/smallbusiness/amish_business_success/index.htm

Wow, so all it takes is selling what you know, which is what Amish business owners do well. If you know and love fishing, sell fishing gear. If you know and love cooking, sell kitchen gadgets. If you know and love cars, sell car parts. Seems pretty simple doesn't it? Most US businesses that fail, do so because the owner lacks the knowledge and/or passion for the service or product offered. The Amish succeed because they only operate businesses doing what they know and love, and pass on their joy to their customers.
Now, what do you know and love?
Are you selling it?
If not, when are you going to start?