Don't get stuck on features. Just get it done!

One problem I've always had with my online stores is getting bogged down in the system. I'm talking about all the bells and whistles of the platform I am using. Shopify, for example, has thousands of apps that can spruce up a store. I've spent literally hours on end looking for something to give my site the *WOW* factor when I only had a fraction of my inventory online.

When I find myself doing this, I remind myself that the majority of shoppers who will find my site want 2 things. Easy order experience, and quick fulfillment. That's all I need to worry about to be a success. That's why I have moved from spending a small fortune on spruced up websites to basic, barebone stores like Square offers that does exactly that. I don't need a big flashy homepage. Let's face it, if you find my site it's not because you're searching for my site. It's because you're searching for a product I am selling. All I need is a simple mobile responsive layout for the site, especially the product pages, and a quick checkout option like Paypal, Google Pay, or Apple Pay. That's really all it takes to convert a visitor into a customer.

Sure, there are some extras you can have, and there is a whole industry built around charging you money for them, but they aren't necessary.

Just put your products online, setup the most simple site you can find, and feed to shopping engines. See what a difference it can make on your store.

Comment below on your opinions.